Become a Directly Authorised Coversure Insurance Franchise
Launch your own brokerage and gain full FCA authorisation with our dedicated support.
Looking to build a fully authorised insurance brokerage with the backing of a nationally trusted brand? As part of the Coversure franchise network, you can launch and scale your own business, supported by the strength of the Jensten Group.
Starting as an Appointed Representative (AR), we support you through the full FCA authorisation process. With direct access to insurer markets and commercial freedom, Coversure network members will be able to enjoy the autonomy of ownership with the reassurance of ongoing compliance, operational and marketing support.
Why choose the directly authorised brokerage route?
- Build your brokerage with the strength of a network that’s helped dozens of ambitious professionals turn their expertise into scalable success.
- Operate under the trusted Coversure name – an established brand
across the UK that helps attract customers through trust and reputation.
Gain FCA authorisation for general insurance distribution with guidance throughout the process from our Risk & Compliance team.
Access insurer panels and exclusive schemes via Jensten’s £650m+ GWP buying power.
Marketing, systems and back-office support handled by dedicated in-house teams.
Greater autonomy and ownership – run your business your way.
Growth potential through scale and acquisition with guidance every step of the way.
What it means to be a directly authorised Coversure brokerage
The Coversure advantage: A proven business model
As a Coversure member, you benefit from the reputation, reach and trust of a national brand, which can also help you win and retain clients, while enjoying full autonomy over how you operate.
You’ll be backed by the wider Jensten Group, giving you the freedom of independent ownership with the security of scale, insurer leverage and knowledgeable support teams.
From brand power to cutting-edge systems and centralised training, this is a unique opportunity for franchisees to build a successful business using a proven business model and established processes.
FCA authorisation and compliance support
Choosing this route means you’ll obtain FCA authorisation for general insurance distribution permissions in a heavily regulated UK insurance sector overseen by the Financial Conduct Authority – but you won’t be doing it all alone.
Coversure’s central Risk & Compliance team will guide you through the authorisation process and help franchisees with regulatory compliance under FCA rules, including:
Business setup and application guidance
File audits – starting monthly as an AR then scaling back once fully authorised
Proactive compliance advice
Tailored regulatory training as part of comprehensive training on compliance
Risk management support
Having worked abroad for 22 years, I decided to sell up, move back to the UK and join Coversure. After being in Spain for so long, I needed to learn about the UK system, FCA and compliance. Coversure went through everything and were absolutely fantastic. The onboarding process was really good, brilliant.
Malcolm Skinner, Managing Director at Coversure Herne Bay
Autonomy and business growth
As a Coversure network member (part of Jensten Network), you’re in control, with the backing to successfully establish a new business through a ready-made structure.
From hiring your own team to choosing your service specialisms, you’ll shape your brokerage your way, supported by our:
National and local marketing campaigns
HR and recruitment support
Digital tools, reporting and CRM systems
Centralised IT and insurer relationships that provide access to customers
Sales and business development coaching
Acquisition advice and scale-up support
The directly authorised journey: From setup to success
Your path to brokerage ownership with Coversure:
Initial enquiry and discovery call: Let’s understand your goals and business vision.
Application and assessment: We’ll evaluate experience, funding and market opportunity, though the model can also suit people from adjacent sectors without prior experience in broking.
Onboarding and setup as an AR: Branding, systems training, insurer onboarding and more, with franchisees receiving comprehensive training and support as they get established.
Ongoing support and growth: We’ll help you scale with marketing, mentoring and strategic planning, backed by ongoing support in regulatory training, product knowledge and customer service skills.
FCA authorisation process: You’ll get full support from our compliance team to become authorised when you’re ready.
What you’ll receive as a Coversure brokerage owner
Use of the Coversure brand and national marketing assets.
Clear guidance through the FCA authorisation process.
Access to leading insurer markets and schemes.
Ongoing compliance and risk management support.
Dedicated IT, marketing and training support.
Business planning and financial forecasting help.
Regular network events and peer collaboration.
Growth support via acquisitions and recruitment.
Is the directly authorised Coversure route for you?
This model is perfect if:
- You have experience working in the insurance industry and are ready to launch and grow your own brokerage.
- You want full control and FCA authorisation, but with dedicated support.
- You’ve outgrown the AR model and want more autonomy.
- You’re looking for a long-term, scalable opportunity with a proven brand.
- You want to be part of one of the UK’s leading insurance franchise networks.
FAQs
What is a Coversure insurance franchise?
A Coversure franchise is a fully authorised insurance brokerage trading under the Coversure brand, supported by the Jensten Group for compliance, systems and business growth.
How much does it cost to start a Coversure franchise?
Startup costs vary depending on a range of factors such as your business model and goals. We’ll work with you to scope out a tailored plan – complete the form below to arrange a chat with us.
What if I can’t decide which route to take?
Our Network Development team will talk you through the pros and cons of each route. By helping to model both routes specifically to your business aspirations, we will support you in making the right decision, with comprehensive training and ongoing support for franchisees included in either option. Whichever route you choose, we will get you up and running as an appointed representative initially, and for those who want to become directly authorised, our Risk & Compliance team will then support you with your FCA application and product knowledge when you’re ready.
Do I need to be directly authorised with the FCA to run a Coversure brokerage?
No. If you do not wish to obtain FCA authorisation, you can remain as an AR of Coversure Insurance Services Ltd (CISL).
Can I convert my existing brokerage into a Coversure brokerage?
Yes. If you would like to adopt the Coversure name and rebrand your brokerage, our dedicated Marketing team are available to support you. If you would like to join us but retain your brand identity, Jensten Broker Network is an alternative option for fully authorised brokerages.
What’s the difference between the fully authorised Coversure franchise and Appointed Representative routes?
Both options begin as ARs. CISL ARs operate under CISL’s FCA permissions and have quicker, lower-cost entry. If you decide to become directly authorised later on, you’ll enjoy greater autonomy and growth potential.
How long does it take to launch a Coversure brokerage?
The onboarding process is typically completed in 12-16 weeks. However, more time may be required if you’re joining Coversure with your own brand or from another network. You can find out more by downloading our onboarding journey.
Can I launch a Coversure brokerage outside the UK?
No. Coversure is a UK-based insurance brokerage network.
Let's get started
Interested in joining the Coversure network?
Let’s start with a no-pressure conversation. We’ll talk through your goals, answer your questions and help you explore whether the directly authorised route is right for you.
