Become a Coversure Appointed Representative in Insurance
Build your business, your way.
Looking to start or grow your own insurance brokerage without the hurdles of FCA direct authorisation? The Coversure Appointed Representative (AR) model offers a trusted route to market with reduced levels of risk.
As a Coversure AR, you’ll run your own business while benefiting from our established brand, back-office systems, and full regulatory support provided by Jensten Network. That means you focus on clients and growth, while we support you with your compliance obligations, systems and insurer access.
Whether you’re launching a new venture or scaling your current book, the Coversure AR model gives you the freedom of self-employment with the support of a national insurance network.
Want to find out how we can help you achieve your professional goals?
Why choose the Coversure AR route?
Join an AR network that’s built for ambitious, entrepreneurial insurance professionals.
Trade under the trusted Coversure brand – a nationally recognised name in UK insurance.
Be part of a proven broker network with over 90 successful brokerages across the UK.
No initial direct FCA authorisation required allowing for a quick and low-cost setup.
Full compliance support from Jensten’s in-house Risk & Compliance team.
Use your own brand or Coversure’s – your business, your way.
Pathway to scale into a fully authorised Coversure brokerage when you’re ready.
Becoming a Coversure AR has allowed me to focus on my clients, as the central teams take away a lot of the pressure that comes with running a business, which include money handling and compliance among other time-consuming tasks. The brand strength and support have been invaluable.
David Lucas Balaguer, Managing Director at Coversure Molesey
How the Coversure AR model works
What is an Appointed Representative?
An Appointed Representative (AR) is a firm or individual that is authorised to carry out regulated activities on behalf of another firm that is directly authorised by the Financial Conduct Authority (FCA) – in this case, Coversure Insurance Services Limited (CISL).
As a Coversure AR, you won’t need your own FCA authorisation. Instead, you’ll trade under Coversure’s brand (or your own) with regulatory support and oversight giving you speed to market, reduced costs and the confidence to grow.
FCA regulation and compliance
We take compliance seriously, sharing the responsibility with you and helping you feel supported. As your principal firm, Coversure provides:
- FCA regulatory permissions in respect of general insurance distribution
- Ongoing audit and oversight
- Real-time compliance support
- CPD-accredited training
- Regulatory updates and best practice guidance
Building your business as a Coversure AR
Your success is our goal. As a Coversure AR, you’ll benefit from:
Access to leading UK insurer markets and schemes.
Back-office, system and IT support.
Marketing and brand assets.
Digital tools and data reporting.
Business mentoring and growth planning.
Compliance oversight and training.
As your brokerage grows, you’ll also have the option to transition to a fully authorised Coversure brokerage, giving you full autonomy when you’re ready.
Have any questions? Take a look at our FAQs.
The AR journey: From joining to growth
Here’s what your Coversure AR journey looks like:
- Initial enquiry and consultation: Let’s explore your background, ambitions and goals.
- Application and assessment: We’ll review your business model and ensure alignment.
- Onboarding and induction: You’ll get access to systems, tools and support from our back-office teams in areas such as marketing, compliance, accounts and IT.
- Launch as a Coversure AR: Begin trading under the Coversure name with full support.
- Ongoing growth and future options: We’ll help you grow with the option to become fully authorised in future.
Is the Coversure AR route right for you?
This model may be ideal if:
You’re an experienced broker or insurance professional.
You want to launch a brokerage with low start-up costs.
You want to get up and running quicker.
You prefer not to go through FCA authorisation right now.
You value brand credibility, compliance cover and strong support.
You want the option to scale into a fully authorised brokerage in the future.
FAQs
What is a Coversure Insurance Services Limited (CISL) Appointed Representative?
A CISL Appointed Representative is a broker who operates under CISL’s FCA permissions, with full regulatory support and oversight. You run your own business while we provide business development and risk and compliance support, IT systems and insurer access.
How does the CISL AR model work?
You trade as your own business while operating under the Coversure brand (or your own). Coversure acts as your principal firm, providing compliance, regulatory cover and back-office support.
What if I change my mind and want to become directly authorised?
You would start as an Appointed Representative of CISL, then choose to become directly authorised later if you wish. Our Risk & Compliance team will support you with your FCA application when you’re ready.
What support do I get from Coversure?
You get access to markets, systems, marketing, HR, training and risk and compliance support – plus business development and mentoring. You can download our brochure to find out more.
Do I need FCA authorisation to be an AR?
No. You will operate under CISL’s FCA permissions, so direct authorisation is not required.
Can I keep my existing brokerage brand as an AR?
Yes. You can trade under the Coversure brand or retain your own identity.
How much does it cost to join the Coversure AR Network?
Setting up as an AR requires no FCA costs. However, there is an ongoing membership fee to Coversure. You may wish you invest some capital in office space, IT and staff for example, but this is entirely up to you. Complete the form below to request an informal chat to discuss your specific needs.
Can I become a Coversure Franchise later on?
Yes. Many Coversure ARs transition into being fully authorised as they grow – we’ll help you get there when the time is right.
Can I launch a Coversure brokerage outside the UK?
No. Coversure is a UK-based insurance brokerage network.
Let's get started
Ready to launch your brokerage as a Coversure Appointed Representative?
Let’s talk. There’s no obligation, just an honest conversation about your goals and how we can help you achieve them.
